WHY “NEURO-SCIENCE COACHING” IS A RIDICULOUS CONCEPT

In the pursuit of something new, many people are now jumping on the buzz word “neuro-science” (as if it was new) and combining it with “coaching.” This gives us an interesting hybrid, the only problem is that the phrase actually refers to nothing. How can I say that? What can I say to provide evidence that putting these words together mostly only creates an absurdity, which most anyone could figure out if they only took a moment to think about it?