COACHING: PERSUADING PERSUADERS

One of the newest trainings in Neuro-Semantics is the one that came out of the book, Inside-Out Persuasion: Unleashing Your Authentic Powers of Persuasion (2017). I conducted the very first training in Hong Kong last week. I started with the title of the book and focused on authenticity, but in preparing for the training, I changed the name and gave it a new title— Persuasively Impactful Conversations.

One of the wonderful insights that came out of this research and training that immediately applies to coaching is this strange and paradoxical fact: When someone hires you to coach them, your client is asking you to influence and persuade them in such a way that they have more resources, capacity, and skill in influencing and persuading themselves. Consider that. They want more self-persuasion so that they can get themselves to do what they want to do, to achieve the goals that they have set.