HOLD A CONFERENCE

I changed my ticket during my last trip to China because Team Wong, our China sponsor wanted me to show up and do a keynote at a Conference he was sponsoring. First I had a question: “What is this Conference about and who will be there and what will they be wanting to hear or learn or receive from the conference? And what would you want me to present and what would be the desired outcome from the presentation?”

These were the beginning questions that I asked Mandy Chai. Then, as it turns out, I discovered that this would be the sixth Conference that Team has sponsored and the sixth that he uses to sell NLP and now Meta-Coach trainings in China. Hmmmm, that got me thinking about how a Conference could be used to promote trainings.