INNOVATION: THE POWER OF REFLEXIVITY

How do expert innovators use associations? Why are associations important to innovate? Innovators excel when reflecting about associations across all kinds of boundaries, disciplines, businesses, industries, companies, professions, and so on. Our mind associates new information with the knowledge stored in our brain, and from these associations, we come out with new thoughts, viewpoints, beliefs, ideas, and innovations.

I went through a significant portion of my professional life, learning more and more about my field of expertise in conservation biology. For the most part, I was parroting what others had done, and in retrospect, my innovation capacity was limited. At the same time, I was always fascinated by how innovators come out with novel ideas. When I discovered NLP in the 1980s and then NS in the 1990s, I began to understand the magic of reflexivity through Meta-Programs and APG, which gave me a glimpse into how innovation works.