AVOIDING MIS-REPRESENTATIONS

In the last week, I have written many emails (a dozen or more) to three different individuals on different parts of the planet about mis-representation. Technically all three of the individuals that I dealt with did not mis-represent themselves. Technically. If you looked at the words very precisely, they did not. I agree. They did not.

Yet at another level, there was the implication of misrepresentation. That is, a customer or client reading the advertisement (and everything I was dealing with regarding the three individuals had to do with marketing and advertisement) would more than likely misread and misunderstand. And that’s the point. If there is a strong likelihood that people would get a false impression and operate under a false understanding— then it would be a mis-representation.