CHANGING MINDS

What can we do when someone in our family believes things we think are outrageous or untrue? Do we have epic clashes at family gatherings? How can we influence him or her without alienating them? On a social level, what actions can I take if my government's policies hurt science and people's health? How can I influence people to counter what I see as an anti-science bias?

I read David McRaney’s book, How Minds Change, to help answer these questions. You may have other reasons. McRaney, a science journalist and podcaster, explores two core questions: How do minds adapt to new information? What are strategies for engaging in conversations to help people consider different perspectives?

I’ll talk about the book here, hoping to persuade you to read it. You can then decide what material in the book you can use. And how Neuro-Semantics can empower its use in an ethical and ecological way.