COACHING TO MEANING

You coach to meaning. But, of course, you know that. Or do you? If so, what does that mean? As a Neuro-Semantic Meta-Coach, you know that meaning is critical in your life and in the life of every person you coach. You know that we emphasize over and over that you coach to meaning, that the Meaning matrix is the most important of all the sub-matrices in the Matrix Model.

Yet what does it mean that you coach to meaning at the moment that you are face-to-face with your client and ready to engage in a coaching conversation?

Meanings1 At its essence it means that you coach to facilitate in the client an accurate and robust understanding. This is the first meaning of meaning— making sense of things. And this is what everyone of us need and what every one of your clients need. All of us need to make sense of our lives, how to cope with work and relationships, how to understand how we think and feel, how we reason and create wealth, how we stay healthy and fit, all kinds of things. So this is what you first coach to— meaning in the sense of understanding.