COACHING TO THE PAIN

This next insight is not one that I share at the ACMC level of trainings (Coaching Mastery). It is what I present at the PCMC trainings. There’s a reason for that as you will soon discover in this next insight for taking your Meta-Coaching skills to the professional level.

5) Aim for the hurt; go for the pain. Now on first impression, you might think that I’ve forgotten that I was writing to Coaches and thought I was writing to Therapists. But no. I have not forgotten. And yes, I remember that coaching is primarily and mostly about going toward what you want, not away-from what you do not want. Coaching is primarily about solutions, not problems. The key word here is primarily.

Obviously, problems drive people to coaching as they drive them to therapy, but there’s a difference. Therapeutic problems tend to center on trauma and traumatization. Coaching problems tend to be those problems which are blocking, interfering, and in the way of a desired outcome. You will recognize that as question #14 of the Well-Formed Outcome questions. “What stops you?”