CONTENT VERSUS STRUCTURE

You have heard the argument— NLP doesn’t deal with content, only structure or process. You may have said that as you start a coaching conversation. But is that true? Do we not deal with content at all? This is a misunderstanding and it can be a serious one. The misunderstanding comes from some of the first NLP books where John and Richard repeatedly focused on process or structure over content. A truer statement is that we mostly deal with structure rather than content. The misunderstanding is thinking that no content counts. It does! We just do not solely or only deal with content. In fact, we mostly deal with structure rather than content.