DEMONSTRATIVE SELLING

When you go into an organization to sell Meta-Coaching and yourself as a Meta-Coach, use the power of demonstrative selling. And what is that? It is selling by doing what you’re selling. That is, consider that the very best way to sell this intangible experience called “Coaching” is to do the very thing that you are talking about. Given this frame about selling, then how would you sell Meta-Coaching?

Set your aim first and foremost to get real and personal and intimate with the person you are selling to. Set your objective to create a crucible environment for him or her or for the group so that you can then facilitate a fierce conversation that gets to the heart of things regarding what the person or the group wants. In other words, without saying a word about what you are doing, coach as an expert Meta-Coach right from the start.