GETTING INTO YOUR CLIENT’S WORLD

To coach effectively you have to get into your client’s world. But I don’t have to tell you that, you already know that. And yet how many coaches do not do that?! From what I can tell, lots of them. And why? Probably because they feel in a hurry. They feel that they have to rush and so they cut to the chase and skip over the matching, acknowledgments, listening, checking, clarity checks and rush in to fix things. Bad idea.

Getting into your client’s world means you have to go there. And to go there, you have to listen, really listen, so that you can identify their world. If you expect your client to come to your world, talk your language, phrase things the way you like them phrased, present them in the order that you prefer —good luck! That probably won’t happen. You are actually setting yourself up to be significantly less effective than you could be. After all, if you don’t get into your client’s world, you will not understand your client very well and will not create much rapport with them.