HOW ARE YOU FRAMING? Are you Using Broad or Narrow Framing?

Daniel Kahneman (Thinking Fast and Slow, 2011) distinguishes two kinds of framing that play an intimate role in decision making and economics. He says that there are two ways of construing a decision— narrow and broad framing.

Narrow Framing: Framing that uses only one reference, one decision, a single criteria or concern. In narrow framing you use a small context. As an expression of System-1, it is generally the first norm or context that comes to mind. In decision-making, you opt for a single decision of two choices. Broad Framing: Framing that uses several or many references. In broad framing you use a larger context. In decision-making, you consider a comprehensive decision with multiple options (p. 336).