MORE NON-SENSE ABOUT “NEURO-SCIENCE COACHING”

Part II

After writing the previous article, I came across an NLP book claiming the neurosciences as a coaching technique. The book, Keeping the Brain in Mind: Practical Neuroscience for Coaches (2014) by two NLP authors however offers not a single neuroscience technique. Instead, they go through the list of traditional NLP patterns and talks about brain anatomy and the probability that this or that brain aspect is involved. That’s the very point I already made. Namely, what we do in NLP and Neuro-Semantics already implies and assumes various brain functions. But the latest information from the neurosciences does not generate any new technique. Everything it suggests are already integrated in the traditional patterns.

The book details anchoring, re-imprinting, sub-modalities mapping over, pattern interrupts, the swish pattern, change history, the V/K pattern (Movie Rewind), hypnosis, visual squash, Disney creativity strategy and Clean Language and attempts to relate how brain functions are involved in each. Nothing new there. In the Introduction they promise:

“You will learn how to target specific areas of the brain to reinforce new neural patterns while coaxing old ones into extinction.” (p. 9)

“A little dose of neuroscience goes a long way to help people change.” (62).