SELLING AS DECISION-MAKING

As a Coach, what are you doing when you sell well? One thing that you are doing very well is you are enabling a person or a group to make a great decision. After all, in selling you present a product or service or an experience or an opportunity and then you facilitate the person (or group) to weigh the advantages against the disadvantages of buying your product, service, experience, or idea. If you do this in a way so that a person makes a great decision, one that enriches the quality of life because it adds value, solves problems, eliminates negative states, enriches life with valued experiences or products — then the person will walk away very grateful that you enabled them to make that decision. If it doesn’t achieve these things, then the person will probably suffer from “buyer’s remorse.”

“What was I thinking that I bought that?” “I’ll never buy from that person again; he is only trying to make a sale and does not have my best interests at heart.”