SELLING COACHING TO A BUSINESS

I was reading Joseph Yeager’s book, Thinking about Thinking with NLP, the other day and came across the following quotes. As a business consult, Yeager’s 1985 book was one of the first NLP books that applied NLP to business. These quotes speak about how to think about what you are selling: “People don’t need NLPers, they need different results in their lives and NLPers are one way to get those differences. ... You need to be sure you have properly defined your product. Your product is not NLPing. Our product is performance.” (p. 46) “... Your client doesn’t want to buy NLP; your client wants his problem fixed. And, to boot, he wants the situation fixed to his specifications, not yours.” ... He doesn’t need the elegance of your solution. He needs quick, cost-effective results.” (pp. 98-99)

How about that! People don’t need NLP! People don’t need Meta-Coaching! No. What they need are the results that you can facilitate them experiencing as you coach them for greater clarity, precision, decision, strategy, change, and experience. They want results!