SELLING— HARDER TODAY OR JUST MORE CHALLENGING?

Selling trainings has always been a challenge to trainers, and especially when you are new to the field of training, and those without business experience. Then along came the pandemic and made selling in-person trainings even more difficult than it was in the previous years. Why? I think it was due to the length of time that the pandemic went on. During that time people became accustomed to staying home, attending meetings via zoom, and not traveling for in- person trainings. During that time most people also developed some really bad attention habits while “watching” a video. As they engage in multi-tasking while the video was on, their ability to focus and concentrate suffered significantly. Some even left the room and did whatever needed to be done around the house.