SELLING THE INTANGIBLE Unleashing Your Selling Potentials!

As a trainer, you sell something very intangible. In fact, you sell many intangibles! What? You are selling information, understanding, growth, personal development, experience, change, a new identity, new frames, self-actualization, personal ‘genius,’ etc. So how do you sell these intangibles?

“What are some of the factors, variables, and principles for unleashing my selling potential so that I can have a thriving business as a trainer?”

The day when I got back from my Russia trip in April, I went to a Real Estate seminar at the Grand Vista Hotel at home in Colorado. It was a Dean Graziosi seminar about a training in Denver where a person would learn his real estate approach. I had never heard of him, but am continually learning about real estate, what I don’t know and what else I can learn to add to my repertoire of skills, so I went to the seminar.