TESTIMONIES

You’ve heard it; I’ve heard it. The praise of testimonials and the near absolute perfection of getting testimonials in terms of promoting your business.

“The secret of success is to get testimonials. You can’t get too many.” “Put testimonials of people who love your training or product on your website.” “Testimonies build up your credibility.” “People can’t argue with testimonies because they can’t argue against the person’s experience.”

But is that so? Let’s do some critical thinking about this subject and see if we can gain some insight and perhaps a bit of wisdom about testimonies. First, what are we talking about? We are talking about nothing other than someone’s comment, opinion, and positive experience with regard to your training, coaching, book, website, etc. In other words, someone liked something you did or produced.