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Meta-CoachingMorpheus

THE ART OF PRIMING— PART II

If priming is creating response potential in someone by the way you use language, use semantic space, use metaphors, etc., then priming is also a powerful communication tool for a professional Coach and especially for Meta-Coaches.

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If priming is creating response potential in someone by the way you use language, use semantic space, use metaphors, etc., then priming is also a powerful communication tool for a professional Coach and especially for Meta-Coaches.

What makes priming a powerful force in everyday life is that we are making subtle suggestions to a person’s unconscious mind which, in turn, influences his or her subsequent behavior. This was the discovery that Stephen Macknik and Susana Martinez-Conde discovered when they, as neuro-scientists, modeled the tricks that magicians use in their magic shows. Magicians? Magic Shows? Neuro-scientists?! Yes, it is all in their 2011 book, Sleights of Mind: What the Neuroscience of Magic reveals about our brains.

For example, in terms of the speed that your brain can function, here is a set of questions. See if you can answer these questions as quickly as you can: What color is snow? What color are clouds? What color is whipped cream? What color are polar bears? What do cows drink?