THE TANTALIZING INTRODUCTION

One of the exercises or processes that we have used for years in ACMC is the “coach identification.” The idea was to get new coaches used to the idea and the experience of introducing oneself as a coach. For many, it was the very first time that they looked at another human being and said, “Hi, I’m a coach ...” So no wonder it often felt awkward, weird, and unconformable! But when you do anything, day after day, what’s unfamiliar becomes increasingly more familiar and therefore comfortable.

We then asked that as part of the practice to add additional pieces of information, the kind of coaching you do (relationship coaching, executive coaching, career coaching, etc.), your style (your way and orientation), your objective, your audience (your ideal client), and your five-year vision. We used that process from 2002 to 2023. Then I had another idea.