THINKING ABOUT WHO WE ARE AND WHAT WE ARE ABOUT

As we are about Neuro-Linguistic Programming, we are about Communication— effective, precise, elegant, and inspirational communication. We are about helping ourselves and others learn how to more effectively and accurately formulate their meanings and communicate in way way that succeeds in reaching our outcomes. And since communication starts with self— self- communication lies at the heart of personal development in maturing as a person and becoming competent in living in the world.

This makes NLP centrally about personal development, about skill and expertise development, human growth and self-actualizing.

We arose from the Human Potential Movement (1960s, 1970s) as the founders modeled key second generation leaders of the HPM (Perls, Satir, and Bateson). So we are about Self- Actualization Psychology. We are about the holistic approach of creating a synergy between meanings–values and best performances— combining knowing and doing.

This makes Neuro-Semantics centrally about to how unleash our human potentials to become the best versions of ourselves. We then translate that to creating self-actualizing people, groups, families, companies, and countries.

One of the expressions for self-actualization is “Fully Human / Fully Alive.” That came from Sidney Jourard in the 1970s.