TIME TO SAVE THE WORD "COACHING"

This means that there are in the market thousands of public speakers, counselors, motivators, “magical thinking” people calling and selling themselves as coaches. It is a real mess! So as you can imagine, this is just insane and we need to do something to change this situation as soon as possible.

Not only many companies are closing their doors to authentic and legitimate coaching programs because this messes up the very word coaching. For me and my business this has become necessary to try to clean up the concept and the field of coaching. And that is a titanic job!

It looks like this tendency for confusing the word coaching will continue and into the near future. Perhaps we will need to create a new word for what we offer. In fact, I have been playing around the idea of presenting my self as a “structural change agent”. Yes, it is too long and not very attractive. But that’s what I have right now.