TO COACH EFFECTIVELY, YOU HAVE TO FRAME AND FRAME AND FRAME

If I wanted to be mischievous, I would even go so far as to say, Coaching is all about framing. And yet if I said that, it would not be too far off. After all, as we say repeatedly in Neuro- Semantics, The person is never the problem, the frame is the problem. That might be one frame that you might want to get used to setting in every coaching session. It’s one I always use and I’m always ready to repeat it whenever a client seems to be engaging in any kind of self-abuse, self- attack, or self-incrimination. Behavior like that implies that the person must be thinking that he is the problem. And because that is not where I want a client to go, I’m going to immediately interrupt and set the frame — “the person is not the problem.”