UNDER-SELL / OVER-DELIVER Never the Opposite

As you probably know, I have spent a lot of time and energy over the years trying to combat the NLP Disease of over-promising and under-delivering. In my opinion, this is an absolute shame within the field of NLP. And many years ago, I made a promise, first to myself, and then to everyone else, to never do that. Because of that I have been very careful to let anyone who sponsors me to be accurate in their advertisement and to not over–sell me, and especially not to over-promise.