WHEN CEOs ATTEND META-COACHING

From the very beginning of Meta-Coach Training, we have had top leaders attend the trainings. We have had CEOs, Senior Managers, Entrepreneurs, and Business Owners. From Corporations and big Organizations, I think we have had more CEOs and people from senior management from Mexico attend Meta-Coaching Coaching Mastery (Module III) than from any other country. But that’s because Omar Salom, as an Executive Coach in numerous multi-national corporations, has made executive development his central focus and niche and so they come for that.

When Michelle and I first took Meta-Coaching to South Africa, we had several CEOs present, two from First Rand bank and they were so impressed with the Matrix Business Plan and other features, that we later took Meta-Coaching into First Rand as the Internal Meta-Coach Training for 55 managers.

But why? Why have so many top business leaders including CEOs of major organizations attend Meta-Coaching? What do they get out of it? And why should CEOs continue to attend the modules of Meta-Coaching---- Coaching Essentials (I), Coaching Genius (II) and Coaching Mastery (III)?

There are many answers. The first answer is that the best leaders use coaching as their methodology for leading and empowering people. This is what I’ve detailed in the book that has just been published, Unleashing Leadership: Self-Actualizing Leaders and Companies. If that’s surprising, and it was to me when I first realized it, then consider what a true leader does and what effective leadership is actually about. It is about a vision of a future which the leader sees and passionately wants and which corresponds to what truly fits for people and which the leader then communicates in an inspiring way. In other words, leaders must first and foremost inspire a vision of a compelling future.

And surprising, or not so surprising, that’s also one of the prime skills of a world-class coach and one of the basic skills of coaching. So the Coach, as an Awakener, asks, “What do you want? What really excites you and calls for your best?” The second skill is that of empowering people to actualize the vision. Vision without the power to achieve it is futile. So among the critical skills of an effective leader is the ability to enable, equip, and empower people by unleashing their potentials. And that’s also the very methodology of a coach who specializes in unleashing the potentials of clients.

In short, the very skills of leadership are also the processes of coaching. The best skills of an effective leader is best developed and expanded by coaching methodology. So to inspire people, communicate effectively with both precision and inspiration, to give sensory-based feedback for performance enhancement, to call for the highest and best potentials to be actualized, to set up structures that make that possible —all of these are also the specific skills in Meta-Coaching.

Further, because a leader is, by definition, a change agent, someone who sees the coming changes in the markets, in the culture, and in the world and who then has the ability to facilitate cultural changes in organization and groups of people as they prepare people for that change, leaders need change skills. And, as it so happens to be, so do professional Coaches. And since both work primarily with psychologically healthy people, not people needing therapy, they need a model that enables them to work effectively with regular people for the purpose of developmental and transformational change. And in Meta-Coaching, this is where the Axes of Change model comes in. As the only explicit non-therapeutic Change Model, the Axes of Change is the model used exclusively in Meta-Coaching.

For leaders who want to be effective in their communities, organizations, and/or firms, Meta- Coaching represents advanced training in communication. In fact, for Leaders who may not be interested in a “Coach” Certificate, we provide another one—a Professional Communicator certificate. This is where Modules I and II of Meta-Coaching play such an incredible role— using NLP and Meta-States. The first one (NLP) provides the most cutting-edge Communication Model around and the second one (Meta-States) provides a model for the unique kind of consciousness that humans have— self-reflexive consciousness. This allows you to professionally get to the thoughts and feelings “in the back of the mind” and delve deeply into the overarching frames that govern a person’s “reality.”

All of these models and processes in Meta-Coaching enables a Leader to learn the art of personal influence and persuasion and in a context of ethical accountability. The way we use the Matrix Model in Meta-Coaching empowers a leader to be able to think and work systemically with the inter-dependent nature of an organization. The Benchmarking Model empowers the leader to figure out ways to measure the progress of intangible factors, especially the people factors in an organization. And the Facilitation Model enables the leader to truly facilitate the communications and actions between key people.

Finally, the Meaning/ Performance Axes of the Self-Actualization Quadrants puts the spotlight on how both individuals and organizations can actualize their highest and best. That means enabling Companies and Organizations to gain the full engagement of their people. What other Coach Training can do all of that? I know of none and proudly present the Meta-Coach Training System as the most cutting-edge, creative, empowering, and effective one of all. Yes, that’s a big statement, boldly audacious, and yet one that we keep seeing and finding everywhere around the world. Of course, the decision is yours— if you have not been to the Coaching Mastery Bootcamp— I’m so convinced that if you are not convinced, then here’s my invitation for you to come for a Day and try it out! See for yourself. If you’re not convinced, you will be the first in the world!