WHEN YOU COACH Post-KPI Coaching

As you well know—what makes coaching unique is that the client is the expert of the client. So we coach to the client’s outcome, not ours! Responding to a client in terms of our outcomes for the client is what consultants do, what therapists do, what trainers, teachers, and hypnotherapists do. But that’s not what a Coach does. A coach gathers information from the client about what the client wants that opens up new possibilities and potentials and then supports the client by mobilizing internal and external resources to enable the client to reach his or her goals. Skip this step and the coach will be imposing his stuff on the client.

After all, what would you coach to if you have not fully elicited the client’s outcome? What? So for a Coach —your expertise is not in what the client needs, it is in effectively eliciting the client’s highest and best outcomes. Your expertise is not in the content of the client’s outcome, it is in the process of enabling the client to discover that outcome. That’s why you are a meta- coach.