WHY DO SOME HAVE A HARD TIME ELICITING A VALUE HIERARCHY?

One of the pieces of information that you will definitely gather when you coach is your client’s values. Do you intentionally do that? Do you know how to do that? The importance of knowing what a person values is that when you know that, you also know what motivates that person. You know what the person believes in, his or her intentionality, and much, much more. Sounds pretty important, right?

Yet you also will want more than just a list of the person’s values. As important as that is, you will also want his or her value hierarchy. This refers to the person’s level of values—from the lowest levels to the highest. When you get the value hierarchy, you have the person’s priorities. What the person will put ahead of other things and that can help you help that person with regard to decisions, life direction, congruency, purposefulness, etc.