YOUR CLIENT IS NOT YOUR BENCHMARK

When we benchmark, we benchmark your skills. There’s an important reason for that— that is the only way to truly discover your competence, your ability to add value, the way you make a difference, and the value that you add. This also speaks to a significant mis-understanding, myth, and erroneous concept among many coaches. They falsely think that their client’s success is an indication that they have done a good job. False! They erroneously assume that if their client reaches his outcome or if she gets a breakthrough— they are a good coach. Myth!

Now we all want to be effective. We all want to make a difference and contribute value to the lives of our clients. It’s also a great privilege and delight to see change and transformation in our clients. It’s a great emotional delight. But it is not the way to determine if you are, or are not, effective as a coach.