CREATING RAVING FANS

If you’re going to be successful as a trainer, if you’re going to create a commercially viable training center or training business, if you’re going to make plenty of money so that you can focus on what you’re doing and why instead of focusing almost exclusively on operating from pay period to pay period— you need to have the skill of creating raving fans.

Now this does not mean becoming a guru and having people worship you. Do that and you are neuroticizing yourself and whatever it is that you are offering. When you create healthy raving fans they are raving not about you! They are raving about what you can do for them. Yes, they will love you for it. And yes, they may say wonderful things about you. But that’s not the point. [If that’s the point for you, you are neuroticizing one of your lower needs.]