INTRODUCING NEURO-SEMANTICS IN AN ILL-REPUTED NLP CULTURE

I live in Egypt. Where I live, NLP is one of the more controversial subjects in the field of training, with so much polarity around it, and there are good reasons for that. To count a few: The low quality trainings. Some trainers certify practitioners in 30 hrs of training, and master practitioners in 40 hrs. Mixed content. NLP is introduced with mixed content from New Age, law of attraction, eastern energy schools, and many other disciplines, including highly superficial ones. Market greed. Many trainers operate from scarcity mindset. They refuse to collaborate and choose to compete vigorously, even though the market is big enough. Inauthenticity of trainers. Many trainers introduce shiny persona, whereas some trainees experience inauthentic representation of their values, specially in conflict situations. Shallow content. Not everyone is interested in “deep” knowledge. However, introducing training content without at least some backing science can create an impression of superficiality, which is already primed through other aforementioned mixed stuff.

This is just to mention a few. Speaking with my colleagues in some other countries, including USA, Saudi Arabia, South Africa, and a few others share some of these concerns so I decided to share my thoughts about that.