SETTING YOUR ATTENTION IN ISOLATION

Here is a strategy about the things and strategies that I am putting into practice during the worldwide quarantine generated by Covid-19. The intention of sharing this with you is to help you generate some useful frameworks that will allow you, not only to face the health contingency, but also to develop the inventiveness necessary to create new products and services, new ways of relating and generating business.

Social isolation is forcing us to stop, think, question ourselves, and be twice as creative and inventive. At least, that's how I understand it. I know people close to me who are understanding it in a much more negative way, and in some cases fatalistically. “My business is over, I am going to ruin, I will not even have to cover my basic needs, etc.”

I believe that at least those of us who are part of this community have the advantage of knowing that our experiences are the result of our meanings, not of the situation we are living or facing. The experience of these people who are signifying this “shut down” or social distancing as something fatal is surely painful and very stressful.