THE ART OF PRICING

If you’re going to run trainings, if you’re going to contract for trainings, then you have to set prices. But how do you do that? How do you decide on your price level and where you are in your market? And as with any decision, what will be the criteria that you will use?

Criteria for your Pricing Decisions There are several criteria that can help you in knowing how to set your price. Here are the ones that immediately come to my mind.

1) Experience. How much experience do you bring to your trainings? There’s a big difference if you are just entering a field and if you have been in the field for five or ten, twenty, or forty years. Typically, the more experience, the more skill and knowledge and wisdom. I say “typically” because that is not always the case. If you are not personally growing and developing, if you are not continuing to learn, read, and expand your skills, then your experience is just “putting in the time” rather than developing. Yet if you are, then your experience counts for something so you can ask for a higher price.