THE BIG “WHY” OF NEURO-SEMANTICS

In preparing for my next project I recently re-read Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action, 2009. While it is a business book and a book on leadership, more than that it is a book that fits with what we do in Neuro-Semantics about intentionality. Using the “why is that important” question, and holding each answer and then asking it repeatedly, we move a person to find or to create their big why. Doing that simultaneously enables a person to discover and activate his highest values.