USE THE BRAND!

Today I was talking to one of our participants in ACMC here in Bali Indonesia. He came from another country. When he talked about how he got interested in Meta-Coaching, he said that he googled coaching and because# he had heard that Meta-Coaching was the most advanced Coach Training, when he googled Meta-Coaching in #his country, he could find nothing. He found someone in another country not too far away, but no one in his country. And that in spite of the fact that we have at least 15 or 20 Meta-Coaches in that country!

So what went wrong? One thing— Meta-Coaches are not using the brand to its fullest potential. They are trying to brand themselves with their own title or business and while that is good and fine, they are not using the international brand that they could use— Meta-Coaching. And by not using it, they are failing to strengthen the brand in their city and country.